PopPixie

Sì il target è per bambini. A noi è piaciuto il cartone di Pop Pixie. Del magazine abbiamo letto la prima storia con Lockette che diventa per un giorno Regina di Pixieville. Abbiamo trovato quella storia molto carina.

Del Pixie Mag abbiamo solo alcune ministorie che ci aveva passato un'amica. Le storie del Pixie Mag comunque erano del tutto differenti da quelle del magazine di Pop Pixie: nel Pixie Mag le storie a fumetti erano più comiche e comunque c'erano anche le Winx.

News:

GIRLS MONTH: Rainbow ramps up publishing deals for PopPixie and Winx

by Samantha Loveday

New European agreements further strengthen hit girls' properties.

Rainbow S.p.A has sealed a number of new publishing deals for its PopPixie and Winx Club brands.

Winx Club is building up a strong programme throughout Europe and Russia. In Spain, Medialive has the licence for books, while Panini continues to distribute the monthly magazine. In Norway, Schibsted Forlage has picked up the book rights, with more than ten titles to be launched each year.

In Germany, Blue Ocean has renewed its magazine licence, while in Russia, CIS and Turkey, AST has won the Russian magazine rights and GIPTA has secured a stationery deal.

Finally, in Turkey, ALFA Publishing will distribute Winx books under its Artemis brand, while Aventura will distribute the Winx magazine.

Moving on to PopPixie, and Rusconi Gruppo Editoriale is on board for novels and activity books; and in France, Hachette has the book licence and will launch 24 titles this year. In Spain and Portugal, a PopPixie volume will be launched by Editorial Planeta and Edicoes ASA respectively. Turkish partners ALFA Publishing and Aventura have books and magazines.

in inglese faccio pena, comunque secondo voi veu poppixie doppierà il successo delle winx? secondo me si.....

e il magazine adesso in quali nazioni c'è?

Il magazine di Pop Pixie al momento c'è in Italia, Francia, Russia, Turchia, Spagna e Portogallo.

News:

Accordo siglato tra Rainbow e la rete tv russa CTC per Pop Pixie:

RAINBOW'S MAJOR DEAL WITH CTC!

Winx Club and PopPixie Brighten up Russian Ratings

(Cannes, France, April 4, 2011) - (Virtual Press Office) - Rainbow is pleased to announce a major deal with Russian broadcaster CTC for its iconic brand Winx Club and icon-in-waiting PopPixie. The deal is a direct result of the Winx’ extraordinary, long term ratings success and its solid position as the No.1 girls property in Russia - and will establish the shows on CTC’s programming grid for years to come.

The deal includes four brand new Winx Club TV movies as well as upcoming Series Five (26 x 24), both co-productions with Nickelodeon. CTC already holds the rights to Winx Club Series 1-4 which have had literally unparalleled success in Russia, both in terms of TV ratings and brand awareness: Winx Club has consistently been one the top five highest rating shows on air in Russia since its launch in 2008, regularly achieving audience shares of around 60%, even on reruns (Eurodata TV). On the licensing front, Winx Club is far and away the most successful girls brand in the territory: it just received the prestigious 2011 Golden Bear Award for Best Licensed Property because of the outstanding quality of its licensing presence and revenue results, even surpassing the likes of Bakugan and Ben 10.

CTC will air the brand new Winx Club TV movies this fall 2011 followed by a rerun of series 3 and 4. They will then will air Winx Club 3D Magical Adventure in January 2012 (during the Christmas holiday) followed by a rerun of series 1-4 in the lead up to the much awaited broadcast of Series Five in fall 2012.

CTC also purchased PopPixie (52 x 13), Rainbow’s latest animated comedy series, which had an extremely positive debut across Europe last year, reaching peak ratings of up to 58% amongst 4-6 year olds. The leading Russian broadcaster will launch PopPixie in Fall 2011, and expects to replicate the success of Winx Club, as well as PopPixie’s results throughout Europe. ”As you know we treasure our long years partnership and we'll be happy to put your new animated series on air,” stated a spokesperson for the channel.

News:

Rainbow’s Winx spin-off takes global flight

Almost immediately following the 2005 debut of hit girls toon Winx Club, Loreto, Italy-based Rainbow recognized that the series’ spritely secondary PopPixie characters had struck a chord with the show’s female fans ages six to 11. Not tempted to fast-track development, however, the prodco didn’t launch spin-off series PopPixie until fall 2010, bolstered by a slew of presales to nets like Italian pubcaster Rai, Israel’s Noga and France Télévisions that were more than eager to take a chance on the property.

Same but different

Though Winx Club had given PopPixie a head start on building brand awareness with both audiences and buyers, the concept still had to prove itself on the worldwide stage. “The properties are definitely complementary because of their core values,” says Rainbow’s Fabio Calorio. However, he explains, the formats are very different. Winx Club features 26-minute episodes feeding an epic narrative of romantic love. PopPixie (52 x 13 minutes) is a more light-hearted and surreal comedy that revolves around the ever-optimistic pixies using their individual talents—no matter how bizarre—to solve problems and get themselves out of funny situations.

Rollout strategy

For Calorio, the shorter episode length and comedic tone of the series meant negotiating for daily broadcasts and repeats, and ideally early-morning time slots, to build the show’s profile. “Wherever it was not possible at the very beginning, thanks to good ratings, we were eventually able to start daily broadcasts,” he says.

Since the mid-August launch on France 3’s Mon Ludo, the series has achieved an average audience share above 20% among its core four- to 10-year-old viewers. In October, that take reached a peak of 45%. The series also scored a record high of 58% of four- to six-year-olds on Spain’s Clan TV in October, and the same with Portuguese kids ages four to six on TVI in November.

In the meantime, in an effort to emulate the success that Winx Club has had since debuting on Nickelodeon last fall, Rainbow has been sussing out a global broadcast partner for PopPixie.

Calorio says TV promos were the starting point for the property, so creating awareness in different territories meant working with local partners to create on-air spots for the show that had a high dose of comedy. “It’s a property that allows people to play with it,” says Calorio, adding that humorous on-air promos worked particularly well in France.

Calorio explains that the second phase of the rollout is built around licensing and merchandising efforts. Rainbow worked with master toy partner Bandai in Portugal to create an on-air giveaway program—the special holiday contest held during TVI’s live morning show culminated in 20 PopPixie dolls being delivered to viewers’ homes.

“We worked together with Bandai and TVI to find something that would be good for the broadcaster and would give visibility to the property,” says Calorio.

Next moves

Rainbow’s merchandising plans also include releasing the episodes on DVD and a PopPixie magazine, produced by its publishing division, that helps promote the series and related licensing programs through comics and contests. Emulating the Winx Club model, Rainbow has worked up a PopPixie style guide and has back-to-school merchandise top-of-mind for the next wave of consumer products. Rainbow also plans to put PopPixie on Winx’s path into other media like digital platforms and live events.

News:

Pop Pixie arriverà in America su Nickelodeon.

Ecco l'articolo:

Nickelodeon plucks PopPixie

It looks like the Pixies are joining Nickelodeon’s upcoming programming plans.

The broadcaster has secured global rights for Rainbow’s PopPixie TV series for its channels in the UK, Germany, Scandinavia, Benelux, South East Asia, Australia, New Zealand, Latin America, Eastern Europe, CIS and Africa. The series will air later this year and throughout 2012.

In addition to the Nickelodeon deal, PopPixie has also been sold to RAI (Italy), France 3, Clan TVE, Canal Panda (Portugal), Junior and MTV3 (Finland), CTC (Russia), M-Net (Africa), Kanal D (Turkey), MBC (Middle East and North Africa), and Noga (Israel).

The 52 x 13-minute animated comedy features the Pixies, which were first introduced as ancillary characters in Winx Club series two. The spin-off series was launched across Europe in 2010, targeting a core audience of kids ages four to six.

News:

Ecco i nuovissimi adesivi di Pop Pixie:

Pop Pixie adesivi

veu non sono allegati al magazine? comunque credevo fosse una borsa con le tasche, come quella di winx club..... popixie grazie alla nick approda nei paesi nordici, ho visto il trailer danese, quello tedesco, e quello olandese credo....dovrò sapere i canali cosi aggiorno la pagina wikipedia poppixie!

Sì è la borsa con le tasche... ci siamo sbagliati noi...

Per i canali è sempre Nickelodeon in tutti i Paesi europei.

Ecco una novità su Pop Pixie:

La seconda volta di Mirtillo e Rainbow

12/05/2011

Gli ottimi risultati dati dalla collaborazione tra Mirtillo e Rainbow per la collezione Primavera/Estate 2011 hanno spinto Mirtillo a rinnovare il rapporto con Rainbow. Le serie animate create dal team di Straffi sono viste in 130 paesi, e con la trasmissione della nuova serie delle Winx in Sud America e Nuova Zelanda ci si aspetta un ulteriore ritorno di immagine, favorito anche dalla costruzione di un parco a tema a Valmontone, in provincia di Roma, che accoglierà al proprio interno numerosi negozi Pixie e WinxClub by Mirtillo.

Mirtillo, azienda di Busto Arsizio (VA) specializzata nella creazione, produzione e distribuzione di abbigliamento bambini presente da oltre 30 anni nel mercato con brand di proprietà ed in partnership (il marchio di proprietà Mirtillo, dal quale prende nome la società, X-T Mirtillo, KT Mirtillo Dance, Mirtillo Intimo, Notte e Calze e le calzature su licenza Mirtillo Shoes). La linea già distribuita in Italia e Svizzera italiana, a partire dalla collezione A/I 2011/2012 sarà presente anche in Russia e Spagna

Mirtillo, conferma quindi il legame con la società di Igino Straffi e allo stesso tempo amplia le linee dedicate a Winx Club e PopPixie, rafforzando la rete vendita sia attraverso licenze a livello internazionale che con nuove aperture in Italia. Nel corso del primo semestre 2011 infatti è stato protagonista di quattro opening, con punti vendita posizionati a Siracusa, Borgomanero e Jesi ed il secondo opening a Milano in Via Pier Capponi 3, che va ad aggiungersi a quello di Corso Garibaldi; sono inoltre in previsione tra la fine di questo semestre e l'inizio della seconda metà dell'anno altre aperture. Questi nuovi monomarca vanno a potenziare gli altri 32 punti vendita affiliati con la stessa formula, e si sta pianificato un'espansione anche nel mercato francese. Per ampliare la quota di export si sfrutterà il recente ampliamento delle licenze Rainbow a Russia e Spagna, oltre che la conclusione di accordi di produzione e distribuzione su licenza del marchio Mirtillo in Turchia e Brasile.

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Ecco la linea scuola Pixie in Russia:

Linea scuola russa di Pop Pixie

News:

Ecco la linea scuola 2011 di Pop Pixie:

Pop Pixie linea scuola 2011

il diario mi piace molto...è semplice senza troppi fronzoli...carino e pratico...

Sì la linea scuola Pop Pixie è proprio carina. Comunque Pop Pixie sta andando alla grande: stanno uscendo un sacco di cose...

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Per Natale la Giochi Preziosi distribuirà le bambole Pop Pixie Magico Make Up. Questa nuova collezione comprende Cherie, Chatta, Amore e Lockette.

speriamo di vedere delle immagini al più presto...comunque sapete se i dvd in italiano sono usciti?

No, non ancora... la serie è appena stata replicata su Raidue. Da settembre arriverà anche su RaiGulp e poi faranno uscire i dvd.