LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, September 27, 2011

Hollister in France, Dudes! Get Excited!

Let the craze begin! Shoppers on the opening of HCo Rome | (image source)
Hollister vient en France!

I'm sure everyone knows that Hollister is coming to France. But just to make sure everyone else who doesn't know knows, here we go...

Abercrombie & Fitch is really leaning in on its Hollister brand when it comes to the company's international expansion. Why? Because HCo is madly successful overseas! Not that A&F isn't either, but HCo is offering the greatest potential for greater international expansion. Within the European market, Hollister has now caused fan waves in the United Kingdom, Germany, Italy, Spain, and Sweden...and it is planning to take over France! A&F believes it can open up to 20 HCo stores in France in the long term, but will be starting operations in country with four stores by the end of 2011!

And of course I have you the info on when they'll open!

After the awesome opening of A&F Paris, the company is gearing up to open the first HCo store inside the Carré Sénart mall of Paris. The store is going to be opening shop on September 29 at 10:00am (CET). One week later, a 800 square meter (roughly 8,611 square feet) HCo shop will open inside Vélizy 2 - one of Europe's major shopping centers and located outside of the city of Paris in the Paris region at the Vélizy-Villacoublay commune in the Île-de-France. The 3rd HCo will open by the end of November inside the Docks 76 shopping center in Rouen - the regional capital of Upper Normandy. And the fourth will be causing SoCal waves in Strasbourg - the capital and major city of Alsace - inside Rivétoile shopping center when it opens in early-December in time for Christmas!

News broke out in January 2011 that an HCo would open in Lyon by the end of the year. There will be a Lyon shop but it will not open this year. HCo Lyon will open inside the future Confluence shopping center when the mall opens in 2012. Another store will open in Paris in 2013 inside the redeveloping Beaugrenelle mall in the 15th arrondissement...

Mark your calendars people! If you can believe - of course you can! - the French are completely stoked! Stay FIERCE!

IMPORTANT UPDATE: (25 October 2011): HCo Rivétoile in Strasbourg opens on Friday, November 25!!!
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