LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, March 24, 2011

Duality in Düsseldorf

Screenshot from the A&F Milan promotional film, the first A&F/abercrombie flagship. (image source)
Back in January 27, The Sitch on Sitch posted on Abercrombie & Fitch opening its first ever locale in Germany - Düsseldorf to be exact. Well, the news was received with praise primarily because of the love for the ultra FIERCE brand in the land of Hansel and Gretel. There was only one little detail that left us curious: the retail space. Reportedly, the flagship store in Düsseldorf will measure at 21,000 square feet. As explained in the A&F Makes Way Into Germany for 2011 post, that is too much sales space for A&F to operate alone in a city with 586,217 people. The consumer base is not great enough to support it.

But guess what?!? Abercrombie & Fitch will not be the only brand under the roof. The Düsseldorf flagship will become the second flagship, after Milan, to house both Abercrombie & Fitch and abercrombie under the same roof! That explains away the square feet and gives the German volk even more of a reason to get up and shout! This will also mark the second international location for the abercrombie kids brand. Paving a further way into the European market will open up more opportunities for the brand in the long term to expand internationally into more markets to allivate not so strong sales in the United States. It all comes down to being the best of siblings - sharing the spotlight, now that's FIERCE!

UPDATE (06/30/11): The Düsseldorf flagship opens doors December 2011. Make sure to also read our latest post - An All-Americal Blitzkrieg Takes Germany By Storm - for more on Abercrombie & Fitch's plans in Germany (including the opening of the Hamburg flagship in 2012)!

UPDATE (22 October 2011): We recommend you read the following for more:
UPDATE (24 October 2011): A&F Dusseldorf opens December 1st! Read the following:

    LABELS , , ,